Expertise & Experience

With a rich and diverse experience of over three decades, his niche expertise is product and experience, product for experience and product as experience.

From matching pure tea blends to creating innovative infusions, he has developed award-winning formulations in a magical melange of tea, spices, flowers and fruits.

He is a professional member of the European Speciality Tea Association. Always keenly interested in trends, he tracks the emergence of new products — from Blue Tea to Boba Tea, and from Matcha to Muscatel.

A passionate raconteur and story-teller, he conducts tea workshops regaling participants with amusing stories while explaining the finer nuances of tea amidst live tea-tasting sessions. Always good with words, he writes educational content from blogs to books that is as engaging as it is entertaining and enjoyable.

He now works with selective brands to remain relevant, connected and engaged with new-age consumers with his consulting and advisory services.