Services
In-depth tasting of leaf, liquor and infusion of teas with valuation
Strategic sourcing strategy and buying plan with direct procurement from producers
Blogs, articles, books and scripts
Matching blends and developing innovative infusions with tea, herbs and botanicals
Concept, space-planning, layout, range and menu curation
From concept to formulation, benchmarking, trials and finalisation
Industry overview, competitive analysis, product analysis
Tea Tasting & Evaluation
In-depth tasting of leaf, liquor and infusion of teas with valuation
From the delicate Darjeeling whole leaf to the coloury Dooars dust, from the full-bodied Assam CTC to the decadent Nilgiri high-growns, I have been tasting and evaluating teas from India and other origins for years. From an individual tasting of each lot to a holistic evaluation of large blends, each tasting is customised for a specific purpose - benchmarking quality to matching competition.
Product Development
Matching blends and developing innovative infusions with tea, herbs and botanicals
Ensuring existing product portfolio matches the best-in-class brands, or developing new products that are at par with trending products, each product is customised with a unique formulation for clients.
Sourcing and Buying
Strategic sourcing strategy and buying plan with direct procurement from producers
Direct sourcing from leading producers for long-term forward contract with assured quality and timely fulfilment leveraging deep industry connect.
Innovation and Ideas
From concept to formulation, benchmarking, trials and finalisation
New-age specialty teas with flavours and fragrance, spice masala chais, herbal infusions and fruit/floral tisanes for tomorrow's customers - custom-crafted today with unique recipes.
Market Intelligence
Industry overview, competitive analysis, product analysis
Deep insights and incisive views on the existing industry dynamics and emerging developments to help review strategies and recalibrate directions.
Creative Content
Blogs, articles, books and scripts
Creative and compelling, ingenious and imaginative, unusual and unconventional - from blogs to books, from synopsis to scripts and from authored articles to syndicated columns - all about tea and a'that!
Read Darjeeling Tea and The Darjeeling Affair, books written by Ketan Desai.
Tea Rooms
Concept, space-planning, layout, range and menu curation
Tea rooms as theatres for unique experiences - from design to decor, from accessories to accoutrements and from menu to mood - make your tea rooms as unique as your signature.
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